For Pepsi’s major launch at Riyadh Season, the goal was to craft a set of high-energy 3D and 2D motion assets that could seamlessly bridge physical and digital touchpoints.
The work spanned two distinct formats: designing custom spatial motion for the giant 360° Boulevard World LED Sphere, alongside two social launch spots created to unveil the campaign's custom Pepsi can design.
Role:
Motion Design & Direction
Scope:
2D/3D Motion, Sphere Mapping
Tools:
Cinema 4D, Redshift, After Effects, Photoshop, Illustrator
Platform:
Boulevard World Sphere (Riyadh, KSA) & Social Channels
Role:
Motion Design & Direction
Scope:
2D/3D Motion, Sphere Mapping
Tools:
Cinema 4D, Redshift, After Effects, Photoshop, Illustrator
Platform:
Boulevard World Sphere (Riyadh, KSA) & Social Channels
Live Spatial 3D Activation
Custom 3D spatial animation tailored for the curvature and scale of the Boulevard World sphere, showcased live at the event.
Live Spatial 3D Activation
Custom 3D spatial animation tailored for the curvature and scale of the Boulevard World sphere, showcased live at the event.
Social Reveal & New Can Launch
Social Reveal & New Can Launch
High-energy social launch animations designed to announce the event presence and showcase the new Pepsi can design.
Social Reveal & New Can Launch
High-energy social launch animations designed to announce the event presence and showcase the new Pepsi can design.
Motion Language & Campaign Assets
Animated KV elements and graphic clusters designed to maintain visual energy and brand consistency across all digital touchpoints.
Motion Language & Campaign Assets
Animated KV elements and graphic clusters designed to maintain visual energy and brand consistency across all digital touchpoints.