Debuted at MAU 2025, this hero brand asset introduces two major additions to the Mistplay ecosystem: LoyaltyPlay and Mistplay iOS. Powered by the company’s long-standing AI engine, the piece bridges Mistplay’s 2016 origins with its expanding product suite, translating key growth milestones into a dynamic campaign piece.
Role:
Motion Design & Direction
Scope:
2D/3D Motion
Tools:
Cinema 4D, After Effects, Photoshop, Audition
Platform:
MAU 2025 Centerpiece, Social Channels
Classic animation principles sit at the core of every scene. Here, traditional bounce curves drive the user icon's platform leaps and gift card transformation, visually translating the core play-to-earn mechanic.
Running the coin physics in Cinema4D, then compositing paper textures and line art passes over top to match the handcrafted collage look.
Compositing gives the raw 3D render its final mood and visual balance. Layering atmospheric glow, surface texture, and targeted color passes adds depth to the geometry turning it into a finished environment.
Geometry was blocked out in Adobe Project Neo to control camera rotation, followed by Adobe Firefly prompt-driven clay texturing across every pose to construct the stop-motion sequence.
